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Infomedia 18 Ltd has acquired 100% stake in UK based Keyword Group Limited, a leading publishing BPO company and majority stake in Cepha Imaging Systems, a Bangalore based firm.

Keyword has a relatively strong customer connect and Cepha enable Infomedia to consolidate its position in the booming outsourcing market in India. Infomedia now has a potent combination of a customer-facing front-end in Europe, and a world class facility in India.

In April 2006, Infomedia acquired International Typesetting and Composition (ITC), operating through its two legal entities, a front-end called Software Services, LC, a limited liability company based in Florida, USA and back-end operations at American Devices India Private Limited, based out of Noida, India. American Devices India Private Limited is one of the leading providers of pre-press and publishing services catering primarily to the North American market. It is a fast-growing and innovative Noida-based company focused on providing top-of-the-line services to blue chip companies. Key customers include McGraw-Hill, Cengage Learning, Kaplan Publishing, Taylor and Francis, Jones and Bartlett Publishing.

The publishing BPO business is clocking an annual growth of 30 per cent in India with profit margins which vary between 30-40 per cent. Indian publishing BPO industry is currently focusing on the US and UK markets. India with several advantages like trained professionals, proficiency in English and favourable time zone is expected to emerge as one of the main outsourcing centers for the developed world.

Our experience in the Yellow Pages business and our familiarity with printing and publishing have uniquely positioned us to partner international publishers and offer them the India cost advantage. Our carefully drawn up strategy involves building partnerships with key international publishers and taking advantage of operational efficiencies and resultant economies of scale. This will enable us to provide a clear cost advantage for our customers.

Globally, the publishing industry has undergone a spate of mergers resulting in heavy consolidation and emergence of publishing giants like Reed Elsevier and others. These conglomerates are keen to outsource both low-end as well high-end publishing work to India. This vertical is expected to grow at a rapid pace in the coming years as there is a long list of satisfied clients from the US and UK.

For more information on Cepha Imaging Systems, click here.

For more information on International Typesetting and Composition (ITC), click here.